You often hear the lament of Advertising Jingle. The halcyon days of advertising, when tunes for brands such as: Shake and Vac, Smash and Mars stuck in your head for days at a time – but have the jingles really gone away? Perhaps the consumer has become too sophisticated for those cheesy, (but admittedly catchy tunes) and they now demand a more subtle, but no less consistent brand sound? Pieces of music like ‘Lakme’ for British Airways can have the same, if not more impact, than those old jingles, by re-enforcing a brand’s image and creating a sonic identity. – read more.