Posted by: soundlounge | February 16, 2009

What is sonic branding?


The ‘sound of the brand’ is more than the melody within eight octaves. It is not just about genre or lyrics. Nor does it necessarily relate to the choice of artist or a musical ident. The sound of the brand is about values, behaviour and how this is communicated. It is about reaching and engaging with the emotional touch points of the listener – a process that requires a deeper understanding than embracing their contextual touch points.



  1. Just passing by.Btw, your website have great content!

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